Senior Paid Social Account Manager

The role

The Senior Paid Social Account Manager will take senior ownership of paid social activity for two key client accounts. This role combines account strategy, technical auditing, campaign management, and senior client management.

What you will do

• Act as the senior day-to-day paid social lead for assigned clients.
• Develop paid social strategies aligned with business and media objectives.
• Perform Meta account audits including technical setup and data quality.
• Oversee campaign setup, structures, audiences, bidding, and budgets.
• Monitor pacing and performance against objectives.
• Develop structured testing roadmaps for audiences, creative, and formats.
• Translate performance data into strategic and commercial recommendations.
• Coordinate with Search, Programmatic, Retail Media, Commerce, Influencer, Creative and Data teams.
• Identify growth and cross-sell opportunities within existing client accounts.
• Provide guidance, QA, and coaching to junior paid media team members.

Required qualifications

• Strong hands-on paid social experience, ideally within an agency or multi-client environment.
• Advanced Meta Ads expertise and confidence operating at both strategic and technical levels.
• Proven experience auditing existing Meta accounts and identifying setup, tracking, structure and optimisation issues.
• Ability to independently assess whether an account is correctly configured and prioritise the required changes.
• Strong knowledge of Meta Pixel, Conversions API, events and conversion measurement.
• Experience restructuring or materially improving existing accounts.
• Strong campaign-management, optimisation and analytical skills.
• Experience developing audience, creative and campaign testing strategies.
• Ability to translate complex performance data into clear strategic and commercial recommendations.
• Strong client-management skills and confidence presenting to senior stakeholders.
• Experience taking ownership of multiple workstreams and priorities across client accounts.
• Strong attention to detail, accountability and a proactive approach to identifying problems and opportunities.

Nice to have

• Strong hands-on TikTok Ads experience.
• Experience with ecommerce and catalogue-based Meta activity.
• Experience with creator-led paid media, including Spark Ads and Meta Partnership Ads.
• Experience working with retail, ecommerce or consumer brands.
• Knowledge of product feeds and catalogue management.
• Experience working alongside influencer, retail-media or commerce teams.
• Experience with experimentation, attribution and incrementality measurement.
• Experience participating in pitches, proposals or account-growth initiatives.
• Experience mentoring or reviewing the work of more junior team members.
• LinkedIn Ads experience.

About the company

Artefact is looking for an experienced Senior Paid Social Account Manager to take senior ownership of paid social activity across two key client accounts.