Marketing Specialist (B2B, Lead Generation)

The role

You will plan and run demand and lead generation campaigns including events, thought-leadership content, LinkedIn, and paid campaigns. You will work with partners, department heads, and consultants to turn prospects into clients.

What you will do

• Develop LinkedIn lead generation strategy and manage employer branding on Instagram
• Run organic and paid campaigns on Google Ads and LinkedIn
• Keep website content, blog articles, event pages and client cases up to date
• Plan and deliver webinars, business breakfasts, podcasts and trade fair or conference appearances
• Build and execute the annual marketing plan and manage the budget
• Identify topics and speakers and refine content, presentations and RFPs
• Define award strategy and support teams with submissions
• Use Pardot to launch email, newsletter and landing page campaigns
• Qualify and assign prospects to Lead Managers

Required qualifications

• Fluent Dutch and English, written and spoken
• 1-2 years of experience in B2B marketing, including internships or apprenticeships
• Strong project management and decision-making skills
• Comfort with multitasking and deadlines
• Hands-on experience with CRM and marketing automation tools such as Salesforce
• LinkedIn expertise, both organic and paid
• Excellent writing, editing and presentation skills, including copywriting
• Team player with a genuine interest in tech and lead generation

Nice to have

• hands-on work in lead generation, LinkedIn campaigns or event marketing

Benefits

• opportunities to learn and collaborate
• regular team events
• fun activities
• competitive salary
• phone and travel reimbursements
• remote work allowance
• Onefit membership discount
• laptop of your choice
• hybrid work environment
• delicious and healthy lunch provided daily with an extensive organic buffet
• weekly massage session from our office physiotherapist
• opportunities to advance your career

About the company

Artefact is an applied AI company that builds systems running in production in clients' own clouds. They are present in 27 countries with a team of 2,500 employees.