Coordenador de Marketing Generalista (AI Marketing e Growth)

The role

You will coordinate LatAm marketing operations in a generalist capacity. You will drive growth and content initiatives across CRM, paid media, AI workflows, and data analysis.

What you will do

• Design and optimize CRM campaigns in Salesforce/Pardot
• Reactivate stalled leads and identify conversion-ready prospects
• Manage and optimize paid media including LinkedIn Ads and Google Ads
• Build AI workflows including automations, agents, and content review
• Coordinate agencies and vendors
• Drive content creation from editorial planning through publication
• Leverage data and funnel metrics to make strategic decisions

Required qualifications

• Bachelor's degree within the last 5 years in Marketing, Advertising, Administration, Engineering, Economics, or related fields
• Repertoire spanning more than one marketing front (CRM, paid media, content, analytics)
• Proven experience in growth, CRM, or B2B marketing
• Mastery of CRM and automation tools (Salesforce, Pardot, HubSpot, or similar)
• Knowledge of paid traffic management (LinkedIn Ads and Google Ads)
• Practical use of AI in work (Claude, ChatGPT, n8n, Zapier, or similar)
• Experience creating content (articles, posts, newsletters, emails)
• Strong writing skills
• Ability to read data and funnel metrics (GA4, Looker Studio, advanced Excel/Sheets)
• Ability to work independently without direct step-by-step supervision
• Advanced English

Nice to have

• portfolio or case studies mandatory

Benefits

• Meal (VR)
• Free Office (work from home or anywhere you want!)
• Gympass
• Life, Health, and Dental Insurance
• Bi-monthly Meetings (workshops, lectures, training, and a happy hour!)
• Woba (book coworking spaces anywhere you want!)
• Semi-annual evaluations (with opportunities for promotion)

About the company

Artefact is a data service provider specialising in data consulting and data-driven digital marketing. They have 1000+ employees across 20 offices in 17 countries.