Senior Digital Marketing Manager, Insurance

The role

You will lead broker engagement and underwriting enablement strategy through digital marketing campaigns and content. You will package insurance and security expertise into assets for brokers and manage the full lifecycle of the broker marketing program.

What you will do

• Lead broker engagement and underwriting enablement strategy through digital marketing campaigns and content.
• Package insurance and security expertise into content and assets for brokers.
• Build multi-touch campaigns in HubSpot.
• Support field activations.
• Create sales enablement materials.
• Manage the full lifecycle of the broker marketing program including direct outreach, webinars, lifecycle marketing, field marketing and events.
• Manage the insurance marketing social media content pipeline and execution.
• Manage the broker event calendar, vendor contracting and gifting programs.
• Establish a standardized process for translating thought leadership into underwriter-ready content.
• Build feedback loops with sales and underwriting teams to measure effectiveness.

Required qualifications

• Worked in or marketed to the insurance industry, understanding the broker-carrier relationship, how commercial insurance is sold, and B2B2C marketing.
• Experience with marketing programs in a B2B environment, managing ideation to execution to analysis and iteration.
• Created sales enablement materials, pitch decks, one-pagers, battle cards, and FAQs.
• Built and executed marketing campaigns in a marketing automation platform (HubSpot, Marketo, or similar).
• Experience planning and executing hosted events.
• Managed multiple projects simultaneously in a fast-paced environment.
• Collaborated with cross-functional stakeholders to secure alignment.
• Used data and analytics to inform marketing decisions.

About the company

At-Bay is an InsurSec provider that combines insurance with cybersecurity for SMBs and middle-market businesses. They offer multiple lines of specialty insurance including Cyber, Tech E&O, and Miscellaneous Professional Liability (MPL).