Senior Director, Marketing Operations

The role

The Senior Director, Marketing Operations will lead the technology, automation, digital platforms, analytics, and operating processes for the global marketing organization. This leader will build and optimize infrastructure to enable efficient marketing operations and connect investments to business outcomes.

What you will do

• Develop and lead the global Marketing Operations strategy, operating model, and roadmap.
• Establish scalable processes, governance, workflows, and performance standards.
• Own the marketing technology ecosystem including CRM, automation, and analytics.
• Evaluate and optimize technology investments and ROI.
• Lead major technology implementations and operational transformation initiatives.
• Build and lead a high-performing Digital Marketing & Operations team.
• Develop and execute the Marketing AI and automation roadmap.
• Provide strategic leadership for website operations and digital experience.
• Lead marketing measurement, attribution, analytics, and reporting strategy.
• Manage the Marketing Operations and Technology budget and providers.

Required qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Analytics, Computer Science, or a related field.
• 12+ years of progressive experience in Marketing Operations, Marketing Technology, Digital Marketing, Revenue Operations, or related disciplines.
• 7+ years of leadership experience, including responsibility for global or enterprise-level teams, functions, or programs.
• Deep expertise in marketing automation, CRM, website technologies, analytics, customer data, systems integrations, and marketing technology environments.
• Demonstrated experience building marketing operating models, technology strategies, governance frameworks, and roadmaps.
• Experience implementing AI, automation, and workflow solutions that deliver measurable business outcomes.
• Strong experience leading complex technology investments and transformation initiatives.
• Strong financial and commercial acumen, including budget management and business case development.
• Ability to influence executive leaders and align cross-functional stakeholders around complex priorities.
• Experience working effectively in a global, fully remote environment.

Nice to have

• Experience in a global SaaS, technology, or high-growth organization.
• Experience modernizing a Marketing Operations function or leading a significant marketing technology transformation.
• Experience implementing AI and automation across multiple marketing disciplines.
• Experience overseeing complex websites and digital platforms.
• Experience developing marketing attribution, forecasting, and investment measurement capabilities.
• Experience managing global technology providers, agencies, and implementation partners.

Benefits

• The opportunity to work with a purpose
• A diverse and inclusive environment
• Country-specific benefits
• Flexible PTO
• Your birthday off
• A day for you to volunteer and give back to the organization of your choice
• Generous Parental Leave Program
• Growth and development opportunities with access to a top learning content provider

Before you apply

• This role will be subject to a background check under local law after an employment offer has been made.
• References may be requested at the final stage of the process.

About the company

Atlas HXM is a global workforce platform built on compliance. They help companies determine how to engage their workforce and execute with accountability through EOR, AOR, payroll, and compliance capabilities.