Senior Consultant, Marketing Analytics & Insights

The role

This person will lead an analytics capability to help leaders make decisions about brands, channels, consumers, and the portfolio. They will turn data into recommendations and move the capability toward AI-enabled, automated insights.

What you will do

• Own weekly, monthly and quarterly performance reporting by brand, category, channel, customer and SKU
• Deliver regular executive market and performance insight
• Maintain and track Brand Marketing, Brand Management and Commercial Sales KPIs
• Lead Circana analysis for category POS, share, competitor and retailer performance
• Synthesize consumer and category insight from Circana, Mintel, BazaarVoice and research partners
• Measure campaign and channel performance across paid media, search, email/SMS, influencers, PR and web traffic
• Migrate priority reports to automated Power BI dashboards
• Use AI tools to speed up analysis and make insight accessible
• Partner with IT on data quality and integration
• Manage external analytics, data and technology partners

Required qualifications

• 8+ years in marketing, commercial or consumer analytics
• Hands-on experience with syndicated POS data (Circana/IRI or Nielsen) and retailer POS (e.g., SPS)
• Strong DTC and e-commerce analytics experience (Shopify, Google Analytics, CRM/email platforms such as Klaviyo)
• Advanced Excel and Power BI (or Tableau)
• Working knowledge of SQL and ERP data
• Proven ability to turn data into concise, executive-ready recommendations and to influence senior leaders
• Practical experience applying AI and automation to analytics

Nice to have

• Experience with Microsoft Fabric or modern cloud data platforms
• Experience with enterprise AI tools such as Claude for Business
• Track record of driving adoption of new tools and ways of working with non-technical business leaders
• Background building an analytics function or operating model from a reporting-heavy starting point
• Brand P&L, pricing and promotion analytics experience
• Wholesale and DTC channel mix

Benefits

• Medical, dental, and vision plans
• Life and disability coverage
• Flexible spending and health savings accounts
• Supplemental insurance options
• Access to state-administered retirement programs with employer contributions
• Generous paid time off through a variety of leave programs
• 11 paid holidays per year for leave-accruing employees

About the company

Attain Talent is an Equal Opportunity/Affirmative Action employer.