Media Planner

The role

You will develop, manage, and optimize integrated media plans by connecting client objectives with audience insights. You will use research and performance data to make recommendations and manage day-to-day planning deliverables.

What you will do

• Develop and maintain integrated media plans aligned with client objectives and budgets
• Evaluate and recommend media channels, tactics, and placements
• Build media flowcharts, budget allocations, and reach and frequency analyses
• Apply media math and audience research to develop recommendations
• Support the development of client presentations and planning recommendations
• Leverage Nielsen and syndicated research tools to inform recommendations
• Analyze audience trends, competitive activity, and campaign performance
• Monitor campaign pacing, delivery, and key performance indicators
• Manage day-to-day planning deliverables from development through post-campaign analysis
• Coordinate with buying, broadcast, and activation teams

Required qualifications

• 2 to 4 years of experience in media planning
• Working knowledge of media planning principles across traditional and digital channels
• Proficiency in media math, including CPM, CPP, GRPs, TRPs, reach, frequency, impressions, and audience composition
• Hands-on experience with Nielsen measurement tools and syndicated audience research platforms
• Experience developing media plans, flowcharts, budget allocations, and campaign performance reports
• Strong proficiency in Microsoft Excel, including formulas, pivot tables, data analysis, and budget tracking
• Proficiency in PowerPoint for presentations
• Understanding of campaign performance metrics, pacing, optimization, and media measurement methodologies
• Experience working with media planning, buying, and reporting systems
• Strong analytical and problem-solving skills
• Excellent attention to detail
• Ability to manage multiple campaigns, priorities, and deadlines

Nice to have

• Experience within a media agency or integrated advertising environment

Benefits

• Flexible Paid Time Off
• Comprehensive Medical, Dental, and Vision plans
• Competitive Parental Leave
• Mental health support
• Annual agency contribution to 401(k)
• Flexible Spending Accounts (FSAs) and Healthcare FSA
• Commuter benefits and corporate discounts
• Carrot Fertility and family-building support
• Employee Assistance Program (EAP)
• Casual work environment, team building, and other social events

Before you apply

• You must be authorized to work in the United States
• We are not sponsoring or providing assistance with obtaining work authorization
• Candidates must reside within commuting distance and be able to work from the Irvington office three days per week

About the company

Attention Arc is a media agency built for brands that value intention. It consists of 160 people across four offices in Phoenix, Durham, Irvington, and New York City.