Senior Product Manager, Targeting

The role

You will own the strategy and execution for targeting experiences, including segmentation and audience-building tools. You will work cross-functionally to build products that help marketers reach the right audiences through data-driven personalization.

What you will do

• Own the vision, strategy, and roadmap for Attentive's Targeting products
• Build customer-facing experiences for creating high-performing audiences
• Partner with customers and customer-facing teams to understand audience building
• Drive product discovery using customer research, behavioral data, and business insights
• Work cross-functionally with Engineering, Design, Data Science, and Platform teams
• Balance usability with flexibility for sophisticated users
• Define success metrics and optimize experiences using experimentation and data
• Act as a product leader to influence strategy across the organization

Required qualifications

• 3+ years of Product Management experience
• Experience owning customer-facing products from discovery through launch and iteration
• Experience building products in MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, segmentation, or related domains
• Strong product intuition and deep analytical thinking
• Experience building customer-facing tools that simplify complex workflows
• High customer empathy
• Comfortable working with large datasets and partnering with Data Science and Engineering teams
• Hands-on experience using SQL or similar tools to explore data
• Excellent written and verbal communication skills

Nice to have

• Familiarity with analytics platforms such as Looker, Heap, or similar tools

Benefits

• health & wellness
• equity

About the company

Attentive is an AI marketing platform for 1:1 personalization that unifies SMS, RCS, email, and push notifications. The company partners with more than 8,000 customers across 70+ industries.