Director of Effectiveness & Measurement

Los Angeles, CA & New York, NY. Posted a month ago

The role

This leader owns the design, build, and operation of measurement capabilities to quantify campaign impact for brand clients. They establish measurement frameworks, operating models, and talent to shape client media and content investment.

What you will do

Drive marketing measurement strategy including defining campaign impact and success metrics.
Execute a client-facing campaign performance strategy.
Establish measurement as a core input into client investment decisions and media planning.
Lead modernization of measurement workflows and tooling.
Partner with account, strategy and creative teams to deliver campaign experiences.
Design optimization and experimentation programs including A/B testing and behavioral analytics.
Translate measurement outputs into actionable recommendations for budget and creative optimization.
Integrate external partners while developing in-house capabilities.

Required qualifications

8+ years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
Executive presence with the ability to influence senior clients and internal stakeholders.

About the company

ATTN: is a creative studio and media company that creates original IP and premium social campaigns for brands, institutions, and leaders.