Attn
Social Strategy Director
Los Angeles, CA, New York, NY, United States. Posted 7 days ago
The role
The Social Strategy Director serves as the strategic leader for social across multiple accounts. This person will build social strategies covering organic, paid, and creator work while identifying cultural insights and business growth opportunities.
What you will do
- Understand each client's business and identify long-term needs and growth opportunities
- Conduct primary and secondary research including social listening, trend analysis, and audience mapping
- Identify human truths and cultural insights to guide strategy and creative
- Define each brand's role on social and cultural or competitive whitespace opportunities
- Build social strategies covering organic, paid, and creator work
- Develop creator and influencer strategies
- Develop culture-led ideas, content pillars, and plans
- Take ownership of the quality of the social creative brief and briefing process
- Partner with Creative, Production, and Media counterparts
- Use performance learnings to inform strategy
Required qualifications
- 8+ years of strategy experience at a creative, social, or integrated agency
- Significant time leading social strategy
- Consultancy-level skills spanning brand, communications, and media
- Strong critical thinking and analytical skills
- Natural curiosity about people, culture, and online behavior
- Proven ability to turn research and data into insights
- Excellent creative briefing and storytelling skills
- Deep understanding of the social landscape, across both platforms and culture
- Experience giving clear, constructive feedback on creative work
- Solid grasp of social performance and analytics, including tools such as Brandwatch or Sprout Social
- Proven track record of leading social strategy on new business pitches
- Experienced with mentoring and managing talent
About the company
ATTN: is a creative studio and media company that creates original IP and premium social campaigns. They build trust and drive meaningful impact for partners through creative excellence and understanding of culture.