Senior Manager, Brand & Performance Media

The role

The Senior Manager, Brand & Performance Media will drive top-of-funnel growth for the ShipStation Global portfolio. This role involves building and executing an integrated media strategy that balances brand growth, trials, and leads. You will lead media agency relationships and manage one direct report.

What you will do

• Build and execute an integrated paid media strategy across ShipStation Global products and markets.
• Evolve the top-of-funnel media engine across audio, video, influencer, podcast, radio, linear TV, CTV, OLV, OTT, YouTube, and social.
• Lead media planning and optimization with the media agency.
• Champion a test-and-learn culture and develop an experimentation roadmap.
• Leverage marketing analytics media measurement framework to understand incremental impact.
• Own top-of-funnel attribution and measurement using MMM, touch-based attribution, and lift testing.
• Partner with Product Marketing, Brand, and Creative to iterate on messaging and creative.
• Lead media agency relationships, managing budgets, scopes, and performance expectations.

Required qualifications

• 6+ years of experience in integrated media, brand marketing, growth marketing, or related roles.
• Experience planning across digital and offline channels including video, streaming/CTV, audio/podcasts, radio, linear TV, programmatic, and paid social.
• Demonstrated ability to balance brand awareness and consideration with measurable business outcomes.
• Proven ability to build and scale media programs, operating models, planning processes, and measurement frameworks.
• Strong analytical and quantitative skills.
• Experience managing performance against business KPIs such as CAC, CPA, conversion rates, incremental lift, ROAS, and LTV.
• Understanding of media attribution, incrementality testing, conversion lift studies, and Marketing Mix Modeling (MMM).
• Hands-on experience with media buying, campaign management, analytics, and reporting platforms.
• Familiarity with tools such as Google Ads, Meta Ads Manager, The Trade Desk (TTD), Google Display & Video 360 (DV360), Campaign Manager 360 (CM360), GA4, Looker, Tableau, or comparable platforms.
• Strong Excel/Google Sheets skills.
• Demonstrated experience leading media agencies and external partners.
• Experience managing multi-market or multi-brand programs.

Nice to have

• SQL experience

Benefits

• Flex Time Off policy
• 12 paid holidays for US employees
• 401k employer matching program
• Annual merit reviews
• Company events
• Office space in central Austin with free drinks and snacks
• Weekly catered lunches
• Medical, dental, and vision plans
• Fitness center in the office with Tonal Mirrors, Pelotons, and free weights
• Employee Assistance Program with up to 8 free mental health sessions
• Gym discounts
• Education reimbursement

About the company

Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items. The Auctane family includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink.