Director, Talent Marketing - Lifestyle Brands

The role

The Director, Talent Marketing will lead the development and execution of marketing strategies across the global portfolio. This role leverages talent as a core marketing channel to drive brand storytelling and business growth.

What you will do

• Lead lifestyle-driven marketing strategies across the portfolio.
• Translate brand objectives into integrated marketing plans powered by talent.
• Develop campaign frameworks that drive full-funnel impact.
• Oversee the development of content including shoots, social content, and brand storytelling.
• Lead execution of lifestyle marketing campaigns across paid, owned, and earned channels.
• Identify and recommend celebrities, influencers, and cultural figures.
• Build a strategic roster of talent to support ongoing marketing needs.
• Collaborate with global and regional marketing teams to scale campaigns.
• Define and track campaign success metrics.
• Mentor and manage junior team members.

Required qualifications

• 7–10+ years of experience in marketing, talent marketing, celebrity partnerships, or influencer marketing.
• Proven experience developing and executing integrated marketing campaigns.
• Strong understanding of how celebrities, influencers, and cultural figures drive brand marketing and consumer engagement.
• Experience working across content, social, PR, and paid media channels.
• Strong analytical mindset with the ability to connect marketing efforts to business outcomes.
• Experience leading cross-functional initiatives and influencing senior stakeholders.
• Excellent communication, leadership, and presentation skills.
• Passion for lifestyle, culture, consumer brands, and modern marketing.

About the company

Authentic Brands Group is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. The company's portfolio includes brands such as Reebok, Champion, and GUESS.