Paid Social User Acquisition Manager - Maternity Leave Cover

The role

You will own end-to-end campaign management across Meta, TikTok, and other paid social or display channels. You will scale budget on channels that demonstrate positive ROAS while maintaining CAC efficiency across multiple brands.

What you will do

• Own end-to-end campaign management across Meta, TikTok, and other paid social/display channels
• Adapt strategy, creatives, and audience targeting to each brand's unique positioning
• Scale budget on channels and campaigns that demonstrate positive ROAS
• Plan, launch, and continuously optimize B2C SaaS campaigns
• Collaborate with the creative team to brief, test, and iterate on ad creatives
• Lead creative testing strategy across formats including UGC, short-form video, hooks, and messaging frameworks
• Manage and allocate budgets across brands and channels
• Analyze performance data and document learnings
• Partner with product and analytics teams to improve full-funnel conversion performance
• Monitor the competitive landscape and platform updates

Required qualifications

• 3+ years of hands-on experience running paid user acquisition campaigns for B2C SaaS products
• Demonstrated experience expanding paid acquisition channels to new platforms and scaling them to positive ROAS
• Experience managing campaigns across multiple brands or product lines simultaneously
• Proven track record of scaling spend on Meta while maintaining or improving ROAS
• Strong analytical mindset fluent in CAC, LTV, ROAS, CTR, and CVR
• Strong communicator who can present performance insights and channel expansion plans

Nice to have

• Experience managing significant monthly budgets ($100K+ preferred)
• Experience building channel expansion playbooks or performance frameworks
• Familiarity with e-commerce, marketplace, or dropshipping audiences
• Background working in a growth or performance marketing team within a product-led B2C SaaS company

Benefits

• Ownership of a high-impact, multi-brand acquisition portfolio
• Competitive compensation package
• Flexible, hybrid work environment

About the company

AutoDS, recently acquired by Fiverr, provides innovative tools that empower online sellers globally.