Marketing Operations Manager

The role

You will own the CRM and lifecycle function, managing customer messaging from onboarding through retention. You will also run go-to-market for new features, manage marketing data integrations, and lead cross-company projects.

What you will do

• Execute lifecycle strategy including onboarding, activation, trial-to-paid, retention, and win-back
• Manage segmentation, triggered journeys, personalization, and the testing roadmap
• Manage the messaging calendar across email, push, and SMS
• Maintain deliverability, list health, consent, and compliance hygiene
• Run a continuous experimentation program
• Own the marketing data layer and ensure product events reach the right tools
• Work with Product and Data on event tracking and platform integrations
• Debug data issues and report discrepancies
• Lead marketing-driven projects across Product, Data, Support, and Sales
• Use AI tools daily to build internal tools, automate reporting, and accelerate content

Required qualifications

• 4+ years in marketing
• 2+ years owning a CRM / email / lifecycle program end-to-end
• Hands-on ownership of a CRM or marketing automation platform (Braze, HubSpot, Iterable, Customer.io, Klaviyo or similar)
• Comfort with data and integrations including event tracking and user properties
• Ability to work in BI dashboards (Looker, Tableau, Amplitude, GA4 or similar)
• Demonstrable use of AI tools in actual work
• Project management ability across teams
• Excellent written English

Nice to have

• Experience with Braze specifically
• No-code / automation tools (Zapier, Make, n8n) or light scripting
• SQL
• Paid media or creative experience
• Experience in e-commerce, dropshipping or marketplace businesses

About the company

AutoDS, recently acquired by Fiverr, provides innovative tools for online sellers globally. It is a fast-growing company in the eCommerce space.