Senior Creative Strategist – Paid Social / Online Video (m/f/d)

The role

You will shape how the brand appears across paid social, YouTube, creator partnerships, and organic channels. You will turn brand strategy into creative direction for ads, creators, and content formats.

What you will do

• Develop creative concepts and write scripts, hooks and copy for paid social and YouTube ads.
• Work with the AI Video Creator to develop concepts, provide scripts and briefs, and give creative feedback.
• Own the creative testing roadmap by defining hypotheses and iterating on concepts.
• Partner with the paid social performance marketing team to learn how ads are performing.
• Use insights and performance data to improve creative output and messaging.
• Review creator-submitted outlines, rough cuts, and final edits to ensure work stays on brief.
• Define how app/site moments show up inside creator content.
• Collaborate with the Social Organic & Creator team to ensure brand consistency.
• Explore AI tools and workflows to improve creative speed and efficiency.

Required qualifications

• 8+ years of experience in brand, social creative, content strategy, or similar roles
• Strong experience with short-form content production
• Solid understanding of platforms like Meta, YouTube, and TikTok
• Proven ability to turn brand ideas into effective ads and social content
• Data-informed mindset with strong creative judgment
• Experience briefing creators and creative production
• Comfortable making clear go/no-go creative decisions
• Hands-on experience using AI tools for creative production or iteration
• Fluent English and German skills at minimum C1 level

Nice to have

• Experience in collaboration with an AI Video Content Creator or similar production role
• Experience scaling creator-led or UGC content strategies
• Experience working in international or multi-market environments

About the company

AutoScout24 Group is a global community with over 50 nationalities represented.