Senior SEO Manager Content & AEO (m/w/d)

The role

You will drive organic visibility by developing SEO, Content, and AEO strategies for the German market. You will analyze data to identify growth opportunities and work with Product, UX, Tech, and Marketing teams to implement initiatives.

What you will do

• Take ownership for SEO, Content, and AEO strategy in the German market.
• Analyze search, content, and performance data to create a prioritized roadmap.
• Develop search strategy for AI Overviews, generative search results, and Large Language Models.
• Develop and optimize scalable content and landing page concepts.
• Collaborate with Product, UX, SEO-Tech, and Marketing to implement technical SEO.
• Manage initiatives end-to-end from research to impact measurement.
• Manage agencies, freelancers, and content partners if needed.

Required qualifications

• Multiple years of sound SEO experience.
• Experience developing and implementing large SEO, organic growth, or search initiatives.
• Ability to provide examples of decisions leading to measurable improvements in organic visibility, traffic, conversion, or leads.
• Very good understanding of Search Intent, Content SEO, information architecture, internal linking, and technical SEO basics.
• Data-driven and hypothesis-driven working style.
• Proficiency with tools like Google Search Console, Google Analytics, Sistrix, Ahrefs, Semrush or comparable tools.
• Ability to communicate complex SEO topics to stakeholders.
• Excellent German skills.
• Fluent business English.

Nice to have

• Experience with larger websites, platforms, marketplaces, or complex digital products.

Benefits

• Hybrid working model
• Flexible working hours
• Up to 30 days of vacation
• Modern office spaces
• Tools, training, and development opportunities

About the company

AutoScout24 is a large digital marketplace platform with a global Content Marketing Team. They promote a diverse and inclusive environment with more than 50 nationalities.