Business Manager – Dealer Media & WKZ (m/w/d)

The role

You will manage the commercial development of the Dealer Media business. You will develop campaigns and offers, support sales teams, and manage advertising cost subsidy programs (WKZ) with manufacturers and agencies.

What you will do

• Create annual and quarterly planning for the banner business.
• Identify campaign opportunities from market trends and OEM initiatives.
• Develop campaign concepts, customer target lists, and price structures.
• Create sales arguments, one-pagers, and pitch presentations.
• Brief Key Account and Strategic Key Account Managers and support them in customer meetings.
• Manage pipeline and forecast and analyze performance.
• Manage existing WKZ programs with OEMs and agencies.
• Collaborate with OEM Partnerships, LeasingMarkt, Marketing, Product, Media, and Inventory teams.

Required qualifications

• Several years of experience in B2B sales or commercial business development with proven sales success.
• Experience in the automotive industry.
• Understanding of the goals and working methods of car dealerships, dealer groups, and manufacturers.
• Strong sales mindset.
• Entrepreneurial thinking, initiative, and responsibility for results.
• Proficiency with revenue metrics, pipeline, and forecasts.
• Convincing communication skills.
• Very good German skills.
• Good English skills.

Nice to have

• Experience with digital advertising products, campaigns, or WKZ programs.

About the company

AutoScout24 is a company where you can develop the Dealer Media business from the business idea to measurable sales performance.