Director, Consumer Marketing Strategy

The role

This role owns the consumer marketing growth agenda and leads a multi-million CA$ budget for AutoTrader and AutoHebdo. You will set marketing priorities and drive growth across Performance Marketing, brand, social media and editorial content using data and consumer insights.

What you will do

• Identify growth drivers and opportunities for improvement.
• Recommend monthly regional and channel spend adjustments.
• Steer Performance Marketing via influence.
• Shape brand priorities using consumer insights.
• Re-launch and scale social media marketing.
• Lead cross-functionally to establish owners, timelines and success measures.
• Lead senior business reviews to explain performance and investment choices.
• Develop direct team and manage agency performance.

Required qualifications

• 10+ years in data-driven strategy and transformation, e.g. strategy consulting, in-house marketing or consumer growth, with people management experience.
• Strong hands-on analytical skills, including advanced Excel skills and basic SQL proficiency.
• Proven analytical problem-solving.
• Strong understanding of Performance Marketing, including campaign economics, measurement and investment effectiveness.
• Good consumer intuition and brand judgment.
• AI-forward mindset, actively using AI tools and building simple agents.
• A track record of decisive execution, influencing teams outside your reporting line and delivering measurable results.
• Strong leadership and communication skills.

Benefits

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• Financial planning
• 3% matching towards your pension
• Multiple forms of income protection
• Competitive salary
• Annual bonus structure
• 3% CPP matching

Before you apply

• Use of artificial intelligence in the hiring process to screen, assess, or select applicants.

About the company

autotradercanada is a Canadian leader in digital automotive solutions. Its brands include AutoTrader.ca, AutoSync, Dealertrack Canada and CMS.