Product Marketing Manager

The role

You will turn product strategy into positioning, launches, and marketing activity for an assigned portfolio of automotive software products. You will work with Product, Sales, Performance Marketing, and Creative teams to help dealers understand product value.

What you will do

• Position assigned products and develop value propositions and messaging.
• Build and execute launch plans for products and features.
• Plan product marketing initiatives to support acquisition, adoption, and retention.
• Brief Performance Marketing and Creative teams and contribute content.
• Create sales materials such as decks, one-pagers, and training content.
• Maintain current product marketing resources and messaging frameworks.
• Track product marketing measures and recommend changes to messaging and campaigns.
• Manage priorities and stakeholders for assigned products.

Required qualifications

• At least four years of product marketing experience.
• Experience developing positioning and messaging.
• Experience supporting go-to-market plans and launches.
• Experience creating sales enablement.
• Ability to independently take an initiative from brief through execution and review.
• Strong writing and storytelling skills.
• Experience working with Product, Sales, and marketing teams.
• Sound analytical judgment using customer feedback and performance data.
• Strong project and stakeholder management skills.
• Excellent English communication skills.
• Comfort using relevant tools, including AI tools.

Nice to have

• B2B SaaS, technology, or automotive software experience
• French

Benefits

• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• 3% matching towards your pension
• Multiple forms of income protection

Before you apply

• We use artificial intelligence in our hiring process, including to screen, assess, or select applicants for this position.

About the company

autotradercanada is a Canadian leader in digital automotive solutions. Their brands include AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS.