Avepoint

Senior Director, Digital Marketing

New York, NY, USA. Posted 4 months ago

The role

You will own AvePoint's end-to-end digital presence and performance. You will lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy to build an AI-powered digital organization.

What you will do

  • Define and lead strategy for AI-driven search visibility across LLM platforms.
  • Build AEO accountability frameworks including benchmark tracking and citation monitoring.
  • Own organic search strategy and technical SEO.
  • Build AI-assisted content workflows.
  • Oversee paid media investment across Google, LinkedIn, display, and programmatic.
  • Manage paid media budgets across AMER, EMEA, and ANZ.
  • Own the AvePoint website as a revenue-generating asset.
  • Lead CRO programs including A/B testing and personalization.
  • Model and enforce AI proficiency standards across the Digital Marketing team.
  • Identify, pilot, and scale AI tools across every digital function.

Required qualifications

  • 8+ years of B2B digital marketing experience
  • At least 3 years in a senior leadership role owning paid media, SEO, and web
  • Demonstrated expertise in AEO and GEO
  • Deep hands-on experience with GA4
  • Deep hands-on experience with paid search/social platforms (Google Ads, LinkedIn)
  • Deep hands-on experience with SEO tooling (Ahrefs, SEMrush)
  • Deep hands-on experience with marketing automation
  • Proven ability to connect digital spend to pipeline outcomes
  • Experience scaling AI tooling across a team
  • Strong analytical instincts
  • Executive-ready communication

Nice to have

  • Experience in B2B SaaS, security, or data governance
  • Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal)
  • Exposure to Dynamics 365 and Marketo in a pipeline-reporting context
  • Comfort operating in a global org with regional go-to-market nuance (AMER, EMEA, ANZ)
  • Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing
  • Marketo preferred

Benefits

  • Medical
  • Dental
  • Vision
  • 401(k) with match
  • Unlimited PTO
  • Bonuses
  • Commissions
  • Equity (RSUs)

About the company

AvePoint offers competitive, fair, and equitable total rewards.

Senior Director, Digital Marketing at Avepoint | JobZoey