Senior Director, Digital Marketing

The role

You will own AvePoint's end-to-end digital presence and performance. You will lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy to build an AI-powered digital organization.

What you will do

• Define and lead strategy for AI-driven search visibility across LLM platforms
• Build AEO accountability frameworks including benchmark tracking and citation monitoring
• Own organic search strategy and technical SEO
• Build AI-assisted content workflows
• Oversee paid media investment across Google, LinkedIn, display, and programmatic
• Manage paid media budgets across AMER, EMEA, and ANZ
• Own the AvePoint website as a revenue-generating asset
• Lead CRO programs including A/B testing and personalization
• Model and enforce AI proficiency standards across the Digital Marketing team
• Identify, pilot, and scale AI tools across digital functions

Required qualifications

• 8+ years of B2B digital marketing experience
• At least 3 years in a senior leadership role owning paid media, SEO, and web
• Demonstrated expertise in AEO and GEO
• Deep hands-on experience with GA4
• Deep hands-on experience with paid search/social platforms (Google Ads, LinkedIn)
• Deep hands-on experience with SEO tooling (Ahrefs, SEMrush)
• Deep hands-on experience with marketing automation
• Proven ability to connect digital spend to pipeline outcomes
• Experience scaling AI tooling across a team
• Strong analytical instincts
• Executive-ready communication

Nice to have

• Experience in B2B SaaS, security, or data governance
• Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal)
• Exposure to Dynamics 365 and Marketo in a pipeline-reporting context
• Comfort operating in a global org with regional go-to-market nuance (AMER, EMEA, ANZ)
• Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing
• Marketo preferred

About the company

AvePoint is a company looking for a leader to shape its digital presence in the AI era.