Head of Brand

The role

The Head of Brand is an executive leader who will define, govern, and evolve AvePoint's brand to drive differentiation and growth. You will own brand positioning, narrative, and visual identity while leading a brand organization and managing the budget and agency ecosystem.

What you will do

• Set and refine AvePoint's brand positioning, narrative framework, and visual identity
• Serve as the final decision-maker and guardian for all major brand expressions and campaigns
• Own brand architecture across the master brand, product suites, and sub-brands
• Lead flagship brand platforms and experiential activations at industry events
• Identify and own annual signature brand moments such as research studies and sponsorships
• Guide the creation of brand-level content including thought leadership and annual reports
• Build, scale, and lead a high-performing brand organization
• Manage the brand budget and direct the agency and partner ecosystem
• Monitor brand health metrics and drive customer advocacy initiatives
• Advise the executive leadership team on brand direction and long-term equity

Required qualifications

• 12–15+ years of experience in brand and/or marketing leadership
• Proven experience building, scaling, and leading a brand function and high-performing teams
• Track record of executing integrated, multi-channel brand campaigns
• Executive-level narrative and influence to advise and align executives
• Strong commercial and financial acumen
• Experience directing multiple agency relationships and managing significant budgets
• Deep expertise in brand strategy, category positioning, narrative frameworks, and brand governance
• Bachelor's degree in marketing, business, or a related field

Nice to have

• MBA or advanced degree
• Experience in data security, resilience, governance, or AI-adjacent categories
• Prior experience taking a brand through a repositioning or rebrand at a high-growth or publicly traded company

Benefits

• Medical
• Dental
• Vision
• 401(k) with match
• Unlimited PTO
• Performance bonus
• Equity awards (RSUs)

About the company

AvePoint is a company scaling toward $1B ARR.