Director of Campaign Marketing

The role

The Director of Campaign Marketing leads the growth marketing function and owns the strategy and execution of integrated, multi-channel campaigns. This role manages a team of campaign and demand generation marketing managers to build B2B pipeline.

What you will do

• Build a holistic, account-based approach to revenue marketing.
• Lead, coach, and develop a team of growth/campaign marketing managers and specialists.
• Serve as a Demand Generation partner to Sales leadership.
• Design and direct execution of campaigns across email, webinars, events, social media, direct mail, and nurture programs.
• Build and scale account-based marketing (ABM) programs.
• Establish and monitor KPIs to evaluate campaign and team performance.
• Partner with Marketing Operations to build reporting and dashboards.
• Oversee campaign testing, including A/B testing.
• Partner with Marketing Communications to produce thought-leadership content.
• Partner with Product Marketing on positioning, messaging, and buyer personas.

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in revenue/demand generation marketing.
• 3+ years of experience leading and developing people managers and individual contributors.
• Strong experience with account-based marketing (ABM) strategy and execution.
• Strategic understanding of lead scoring and the marketing funnel (MQL, SQL, etc.).
• Hands-on experience using Salesforce and Marketo.
• Experience using Salesforce, Google Analytics, and project management tools like Asana or similar.
• Strong analytical skills.
• Excellent writing skills for demand generation and ABM campaigns.
• Strong leadership and communication skills.
• Ability to build cross-functional partnerships.

Nice to have

• Experience within SaaS, fintech, payments, or financial technology organizations.
• Experience with ABM or intent/account-engagement platforms (e.g., 6sense, Demandbase, RollWorks).
• Experience supporting enterprise or mid-market B2B sales organizations.
• MBA or advanced degree.

Benefits

• 18 days PTO
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Heath Plan Option with $0 monthly premium for teammate-only coverage
• Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance
• 100% AvidXchange paid Long-Term Disability
• 100% AvidXchange paid Short-Term Disability
• Employee Assistance Program (EAP)
• Onsite Health Clinic with Atrium Health
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%

Before you apply

• Applicants must be currently authorized to work in the United States on a full-time basis.
• AvidXchange does not provide sponsorship for employment-based work visas for this position.

About the company

AvidXchange is a provider of accounts payable automation software and payment solutions for middle-market businesses and their suppliers. The company has over 1,300 teammates working across the U.S. or remotely.