Marketing Manager, Northern Europe

The role

You will own the marketing function for Northern Europe, including Benelux and the Nordics. You will develop marketing strategies, manage public relations, and execute campaigns to drive adoption of Axon's product portfolio.

What you will do

• Lead the development and execution of marketing strategy for Benelux and the Nordics.
• Increase awareness and create a pipeline to drive adoption of the product portfolio.
• Stay attuned to global public safety trends and local public affairs landscapes.
• Partner with the revenue intelligence team to produce performance reports.
• Own market metrics including events ROI, ad and sponsorship ROS, and pipeline influence.
• Work with public affairs agencies to execute PR and public affairs campaigns.
• Manage Axon's reputation and brand visibility.
• Collaborate with events and digital teams to execute in-person, hybrid, and webinar events.
• Create and implement integrated marketing campaigns.
• Provide strategic insights and sales enablement assets to the sales team.

Required qualifications

• Bachelor's degree or equivalent practical experience
• 7+ years of marketing experience
• Experience developing and executing marketing strategies and managing external or in-house agencies
• Expertise in digital/growth marketing, events and public relations or public affairs
• Excellent interpersonal skills
• Ability to speak and write English fluently
• Experience working with customers in Northern Europe (Benelux, Nordics)

Nice to have

• Ideally at a public safety, SaaS or technology company

About the company

Axon is on a mission to Protect Life using an ecosystem of devices and cloud software. The company provides police agencies with state-of-the-art devices and services.