Axon
Paid Media Manager
Scottsdale, Arizona, United States. Posted 24 days ago
The role
You will lead end-to-end strategy, execution, and optimization for targeted paid advertising. You will manage digital channels and integrate them into reporting tools to track ROI.
What you will do
- Build and own the annual paid media plan and present results to stakeholders.
- Develop, launch, and optimize campaigns across multiple paid digital channels.
- Conduct keyword research and trend analysis for campaign expansion.
- Connect ad platforms with CRM, marketing automation, and analytics tools.
- Monitor spend, pacing, and performance metrics.
- Reach niche audiences while adhering to compliance and brand policy.
- Align paid programs with product, growth, and organic search strategies.
- Partner with global and localization teams to extend campaigns internationally.
- Craft conversion-driven copy and collaborate on ad design and landing pages.
- Stay updated on digital marketing trends and emerging ad tech.
Required qualifications
- 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
- Deep expertise in search engine marketing (SEM) and intent-based keyword strategy.
- Working knowledge of SEO.
- Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
- Experience with programmatic, paid social, or ABM platforms.
- Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
- Strong analytical capabilities to translate complex datasets into growth insights.
- Strong copywriting skills for ad and landing page copy.
Benefits
- Competitive salary
- 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- Snacks in our offices
Before you apply
- Some roles may also require legal eligibility to work in a firearms environment.
About the company
Axon is on a mission to Protect Life using an ecosystem of devices and cloud software. They pursue critical safety and justice issues through their products.