Paid Media Manager

The role

You will lead end-to-end strategy, execution, and optimization of targeted paid advertising strategies. You will manage digital channels and integrate them into reporting tools for ROI tracking.

What you will do

• Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap.
• Develop, launch, and optimize campaigns across paid search, paid social, programmatic, display, retargeting, YouTube, industry publications, and ABM platforms.
• Conduct ongoing keyword research and trend analysis.
• Connect ad platforms with CRM, marketing automation, and analytics tools for ROI and attribution tracking.
• Monitor spend, pacing, and performance metrics.
• Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
• Ensure alignment between paid programs and broader product, growth marketing, and organic search strategies.
• Partner with global and localization teams to extend campaigns into international markets.
• Craft copy that drives conversions.
• Collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.

Required qualifications

• 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy.
• Working knowledge of SEO.
• Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager.
• Experience with additional paid channels such as programmatic, paid social, or ABM platforms.
• Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
• Strong analytical capabilities to translate complex datasets into actionable growth insights.
• Strong copywriting skills for high-performing, conversion-focused ad and landing page copy.

Benefits

• Competitive salary
• 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Snacks in our offices

Before you apply

• Some roles may also require legal eligibility to work in a firearms environment.

About the company

Axon is on a mission to Protect Life using an ecosystem of devices and cloud software. The company works to address critical safety and justice issues.