Marketing Manager

The role

You will develop, test, and expand customer acquisition channels with an emphasis on building scalable channels beyond paid advertising. You will collaborate across teams to fuel customer acquisition, improve engagement, and expand the customer base using a product-led growth strategy.

What you will do

• Identify, onboard, evaluate, and optimize new marketing channels to drive lead volume.
• Build and scale marketing channels from zero to meaningful reach.
• Use AI tools to improve workflows, accelerate experimentation, and scale campaign execution.
• Develop written content for ads, emails, landing pages, and campaigns.
• Build a library of creative concepts for different buyer personas.
• Improve middle-of-funnel conversion rates through messaging and tactics.
• Collaborate with other departments to enhance creative quality and performance.

Required qualifications

• Strong startup experience.
• Heavy user of AI tools to grow, automate, and scale marketing efforts.
• Experience scaling a marketing channel from zero to significant reach.
• Experience acquiring small businesses and prosumer customers.
• Understand how to assess campaign impact and estimate effort for results.
• Ability to manage multiple projects simultaneously.
• Full stack of marketing skills from ideation to execution and analysis.
• Experience managing paid digital marketing campaigns.
• Excellent command of the English language and strong writing skills.
• Ability to create content for ads, emails, landing pages, and campaigns.
• Creative mindset and eye for design, brand, and visual communication using AI assistance.
• At least 3 years of marketing experience, including at least 1 year in a senior role.

About the company

B12 is a fully remote company founded in 2015 with an AI-powered website builder used by over a million businesses. Their mission is to empower people to do meaningful work.