Bamboohr17
VP, Revenue Marketing
Arizona | Remote; Florida | Remote; Georgia | Remote; Idaho | Remote; Nebraska | Remote; North Carolina | Remote; Oklahoma | Remote; Oregon | Remote; South Carolina | Remote; Tennessee | Remote; Texas | Remote; Utah | Remote. Posted 4 months ago
The role
The Vice President, Revenue Marketing leads revenue marketing strategy, pipeline generation, and demand creation transformation. This leader manages Web, Lifecycle, Performance, and Mid-Funnel & Channel Programs to drive revenue and transition the company to an AI-first revenue engine.
What you will do
- Lead and develop leaders and teams across Web, Lifecycle, Performance, and Mid-Funnel & Channel Programs
- Recruit, hire, develop, and retain high-performing marketing talent
- Establish organizational priorities, performance expectations, and accountability measures
- Oversee department planning, resource allocation, organizational design, and budget management
- Own revenue marketing strategy and pipeline generation performance
- Lead the transition to an AI-first revenue generation engine
- Develop and execute strategies for mid-funnel and bottom-funnel conversion points
- Define and implement AI-powered demand generation strategy
- Partner with Sales, SDR, Partnerships, Revenue Operations, and Product leaders
- Manage annual marketing investments exceeding $50M
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles
- Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments
- Demonstrated ownership of significant pipeline targets and measurable revenue outcomes
- Experience managing annual marketing investments exceeding $50M
- Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems
- Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition
- Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation
- Experience leading organizations through significant transformation, organizational change, and evolving market conditions
- Strong executive communication, presentation, and decision-making skills
- Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams
- Strong analytical, forecasting, and problem-solving capabilities
Nice to have
- MBA or advanced degree
- Experience leading AI-first marketing transformation initiatives
- Experience building or scaling agentic, automation-driven, or AI-enabled demand generation programs
- Experience supporting outbound sales motions, partner ecosystems, and multi-channel pipeline generation strategies
- Experience with AI-search visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or emerging discovery channels
- Experience within HCM, HR technology, payroll, workforce management, or adjacent SaaS categories
- Experience with self-service, product-led growth, or digital commerce models
- Experience operating in international or multi-region demand generation environments
Benefits
- Comprehensive health, life, and disability insurance
- 4 weeks of vacation
- 12 company holidays
- Parental leave
- Volunteer time off
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
Before you apply
- Employment is contingent on passing both a background and credit check
About the company
BambooHR is a people intelligence platform that transforms HR. They are a market leader driving innovation through thoughtful, sustainable growth.