VP Sales & Marketing (Bilingual Eng/Fre)

The role

This person will build the sales and marketing function from the ground up for NovoLogik. They will manage the full sales cycle, implement CRM and marketing tools, and drive market expansion across Canada.

What you will do

• Select and implement a CRM
• Define and prioritize the ideal customer profile and target segments
• Build marketing collateral and refresh the website
• Launch initial outbound campaigns including SEO and SEM
• Run the full sales cycle including qualifying leads, demos, negotiation, and closing
• Own the revenue number as an individual contributor
• Build day-to-day sales process and reporting discipline
• Shape product packaging and account-growth opportunities
• Represent NovoLogik at industry conferences and conduct customer visits
• Hire, ramp, and mentor new sales talent

Required qualifications

• Proven, quota-carrying B2B sales experience
• Professionally proficient in both English and French, spoken and written
• Demonstrated experience building or scaling a sales and marketing function
• Comfort owning the entire sales cycle without an existing SDR team or outbound infrastructure
• Able to work on-site in Saint-Jérôme, Quebec on a regular basis
• Comfort operating as a generalist in a small, lean organization

Nice to have

• MBA
• Experience selling into healthcare, dental, or another regulated or professional-services vertical
• Experience building volume-driven sales or marketing motions
• Working marketing fluency (SEO/SEM, website strategy, campaign management)
• Experience selling on-premise or hybrid-deployment software

About the company

Banyan Software acquires and grows software businesses that serve specialized industries. NovoLogik is a portfolio company providing electronic medical record and practice management software for orthodontic and dental clinics.