Growth Marketing Specialist

The role

This role focuses on demand generation, lead generation, and sales pipeline development. You will create interest in software solutions and convert it into sales opportunities through various marketing initiatives.

What you will do

• Develop and execute campaigns to generate qualified leads and demo requests.
• Build targeted campaigns for specific higher education markets and audiences.
• Create and manage email campaigns and lead-nurturing programs.
• Develop landing pages, calls-to-action, and forms.
• Work with the sales team to identify target audiences and opportunities.
• Create marketing content including emails, articles, and social media content.
• Develop and update sales materials like brochures and presentations.
• Maintain and update website content and landing pages.
• Utilize HubSpot and other tools to manage campaigns and contacts.
• Track key metrics and provide regular reporting on campaign performance.

Required qualifications

• 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field.
• Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns.
• Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization.
• Strong writing and content-development skills.
• Experience creating sales and marketing collateral.
• Comfortable maintaining and updating website content using a CMS.
• Experience with HubSpot or a similar CRM and marketing automation platform.
• Ability to analyze campaign results and use data to improve performance.
• Strong organizational skills.
• Ability to manage multiple initiatives simultaneously.
• Comfortable working closely with a sales team and being accountable for measurable results.

Nice to have

• Experience with B2B SaaS
• Experience with higher education technology
• Experience with education markets

About the company

Banyan Software is a company that acquires and grows software businesses that serve specialized industries. ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions.