Principal Product Designer

The role

The Principal Product Designer will own the personalization experience end-to-end. You will define the UX, vision, and quality bar while leading the transition to AI-native product development. You will partner with engineers, PMs, and analysts to drive business impact through design.

What you will do

• Own the personalization experience end-to-end
• Connect design vision to company strategy and business goals
• Set the bar for quality, delight, and product excellence
• Plan and execute research to ground design decisions
• Serve as a model for AI-first Design at Babylist
• Build AI-enabled workflows for design democratization
• Mentor and grow designers through coaching and critique
• Partner with engineering, product management, analytics, marketing, and merchandising leaders
• Contribute to the shape of the Consumer Tech organization

Required qualifications

• Portfolio of shipped consumer product work across web and native mobile
• Ability to use AI tools to prototype, explore, and iterate at speed
• Ability to leverage generative and evaluative research
• Ability to build prototypes and contribute to production-quality interfaces

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: a paid week off at the end of the year
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Before you apply

• Babylist uses an interview recording tool to record and transcribe interviews
• AI is used throughout the hiring process to help review, screen, and assess applications
• Misrepresentation at any stage may result in removal from consideration

About the company

Babylist is the leading platform for expecting and new families. It is a modern, AI-forward tech company that has expanded from a universal registry into a full ecosystem.