Senior SEO & AEO Manager

The role

This leader will define and execute the SEO, AEO, and GEO strategy to drive discoverability across traditional and AI-powered platforms. You will work with technical SEO, content strategy, and structured data to ensure the brand is recommended by AI assistants and search engines.

What you will do

• Own the organic search roadmap and its KPIs
• Review and lock the AEO tracking, prompt framework, and KPIs
• Maintain Google rankings through technical backlog, internal linking, and content freshness
• Build AI-driven systems with internal AI Enablement and Engineering teams
• Set the content playbook with Editorial regarding FAQ structure and update cadence
• Partner with marketing to find new discovery channels like social and Reddit
• Co-own brand search strategy and attribution with Paid Search
• Publish monthly and quarterly SEO and AEO reviews
• Provide SEO and AEO guidance across internal communications
• Implement an agentic commerce roadmap

Required qualifications

• Built and run an AEO program from first principles
• Deep technical SEO skills on a large, complex site
• Experience with rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates
• Ability to link AI visibility, citations, and brand search to signups and revenue
• Experience shipping AI-assisted workflows, programmatic pages, or internal tools
• Applied AEO or GEO experience
• Proven track record owning organic growth results
• Ability to set content standards for editors and freelance writers
• Hands-on ability to pull data, write briefs, and fix markup
• Understanding of agentic commerce and structuring product data for AI agents

Nice to have

• Experience at a consumer brand, marketplace, or publisher with a large content library
• Experience driving discovery through Reddit, YouTube, or short-form video
• Building partner or sponsored organic programs

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: a paid week off at the end of the year
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Before you apply

• Babylist uses an interview recording tool to record and transcribe interviews
• Babylist uses AI throughout the hiring process to help review, screen, and assess applications
• Misrepresentation at any stage may result in removal from consideration

About the company

Babylist is a leading platform for expecting and new families and an AI-forward tech company. It has expanded from a universal registry into a full ecosystem including the Babylist Shop, Babylist Health, and Babylist Money.