Business Development Manager - App Advertisers

The role

This person will grow the app advertiser business in overseas markets. The role focuses on new logo acquisition, revenue growth, and pipeline ownership for performance-driven app advertising.

What you will do

• Identify, prospect, and close net-new app advertisers.
• Own the entire sales cycle from outbound prospecting to deal closure.
• Achieve and exceed quarterly and annual revenue quotas.
• Act as a consultative sales expert mapping advertiser KPIs to DSP solutions.
• Build and maintain a robust, forecastable sales pipeline.
• Collaborate with internal teams for advertiser onboarding and campaign success.
• Monitor industry trends, advertiser demand, and competitive landscape.
• Represent the company at industry events, conferences, and client meetings.

Required qualifications

• Bachelor’s degree or higher
• 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles
• Demonstrated hunter mentality with a track record of sourcing and closing new business
• Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models
• Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation
• Strong communication, negotiation, and presentation skills
• Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment

Nice to have

• Existing relationships with app advertisers in gaming, social, entertainment, or utility categories
• Fluency in Chinese Mandarin
• Experience working with global advertisers

Benefits

• Competitive base salary plus performance-based commission
• Exposure to global app advertisers and international markets
• High level of ownership and autonomy
• Career growth opportunities

About the company

Baidu is a fast-growing advertising business.