Content Marketing & Social Media Specialist – AI Consumer Apps

The role

This person will develop and execute content strategies across social media platforms to grow brand presence. They will create content, engage with AI communities, and support product launches for an AI voice productivity app.

What you will do

• Develop and execute content strategies across X, LinkedIn, Reddit, YouTube, TikTok, and other platforms
• Create social posts, short-form videos, product demos, tutorials, and AI-related content
• Build and engage with AI communities, influencers, and creators
• Support product launches including Product Hunt, creator partnerships, and user acquisition experiments
• Stay on top of emerging AI products, viral trends, and competitor strategies
• Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns

Required qualifications

• Fluency in written and spoken Mandarin
• Strong and fluency in English communication skills
• 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing
• Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit
• Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools
• Excellent writing, storytelling, and communication skills
• Ability to independently create and publish content
• Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment

Benefits

• Work on an exciting new AI consumer product
• Opportunity to shape our brand and growth strategy from day one
• Free lunch and dinner every workday at our Mountain View office

About the company

Baidu is building a brand-new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile.