Marketing Lead - Government & Public Sector

London, United Kingdom. Posted 3 months ago

The role

You will partner with sector leadership to deliver strategic marketing plans that drive commercial impact. You will lead campaign and event programmes and manage the in-sector marketing team where applicable.

What you will do

Partner with the Clients & Marketing Exec Sponsor and sector leadership teams to deliver strategic marketing plans.
Lead end-to-end delivery of campaign and event programmes.
Build understanding of client challenges, market trends, and competitor activity.
Manage the in-sector marketing team including coaching and development.
Champion consistency and collaboration across sectors.
Lead the creation of messaging and visuals using thought leadership and client success stories.
Own the sector marketing budget and ensure cost control.
Bring sector strategy to life across the business.

Required qualifications

Proven track record in shaping marketing strategy and selecting tactics to increase engagement and sales.
Strategic marketing experience in a B2B environment.
Experience in professional services marketing with a focus on Public Sector/Government clients.
Expert relationship building and network creation.
Ability to work across all levels with impact, effectiveness and influence.
Proactive in pre-empting, identifying, resolving and escalating issues.
Self-sufficient, self-starter.

Nice to have

A background in Business Development, Account Growth and relationship management
Ideally educated to Degree level or equivalent
Ideally CIM Diploma-qualified or equivalent

Benefits

5 weeks of annual leave
5-Year Recharge benefit of 2 additional weeks of paid leave after 5 years continuous service
Hybrid working policy
Flexibility around taking unpaid leave
3 Corporate Responsibility Days per year
Annual People Fund to support and manage wellbeing
Baringa Group Profit Share Scheme

About the company

Baringa is a global consulting firm that partners with leaders to drive change and create value. The firm works across various sectors including energy, financial services, and government.