APAC Marketing Lead (Sydney or Melbourne)

The role

You will develop and deliver marketing plans across APAC to raise awareness and support business objectives. You will manage regional budgets, integrated campaigns, client events, and stakeholder relationships.

What you will do

• Develop local marketing plans aligned with global strategy and APAC business priorities
• Partner with regional leaders and global sector marketers
• Assess and prioritise marketing opportunities and requests
• Manage regional marketing budgets and allocate investment
• Develop and deliver integrated campaigns, thought leadership, case studies, digital content, and webinars
• Plan and deliver client events, roundtables, networks and corporate hospitality programmes
• Build Baringa’s profile through industry events, conferences, sponsorships and speaking opportunities
• Manage local website and social media content, media relations and PR activity
• Build trusted relationships with Partners, Directors and sector teams
• Manage agencies, industry partnerships and third-party suppliers

Required qualifications

• At least 5 years’ B2B marketing experience
• Proven track record of developing marketing strategies and selecting tactics to support awareness and drive business growth
• Experience working within a global organisation
• Excellent planning, organisation and project management skills
• Confident using digital marketing channels, analytics and marketing technology
• Strong commercial mindset
• Ability to influence senior stakeholders
• Entrepreneurial, independent, willing to shape
• Proactive, hands-on marketer with experience developing and executing plans
• Ability to manage multiple priorities simultaneously
• Comfortable working with autonomy
• Adaptable and resilient

Nice to have

• Experience within a professional services firm or a relevant sector such as Energy and Resources, Climate Change or Sustainability
• Understanding of how partnership-based organisations operate
• Previous professional services experience

Benefits

• 5 weeks of annual leave
• 5-Year Recharge benefit: 2 weeks of additional paid leave after 5 years continuous service
• Hybrid working policy
• Flexibility around taking unpaid leave
• 3 Corporate Responsibility Days per year
• Annual People Fund to support and manage wellbeing
• Baringa Group Profit Share Scheme

About the company

Baringa is a global consulting firm that partners with leaders to drive change and create value. The firm works across various sectors including energy and resources, financial services, and technology.