EVP, Influencer + Creator Marketing

The role

The EVP, Influencer + Creator will lead the agency's influencer and creator vision, growth, and integration. This leader will scale the influencer practice and develop an influencer operating system to optimize agency operations.

What you will do

• Define and lead the agency's influencer marketing approach and POV
• Anticipate cultural trends and platform shifts
• Collaborate on marketing and growing the agency's practice
• Partner with the CGO and new business team to bring the creator story into pitches
• Build and maintain relationships with creators, talent agencies, and platforms
• Negotiate influencer partnerships and collaborations
• Serve as the senior influencer advisor to clients
• Partner with account, strategy, social, and creative teams to integrate influencer thinking
• Build and lead a team of influencer strategists, talent managers, and partnership leads
• Establish frameworks, best practices, and measurement models for influencer activations

Required qualifications

• 15+ years of experience in influencer marketing, talent partnerships, or digital strategy within an agency, platform, or brand
• Established relationships with creators, talent agencies, and platforms
• Proven track record of developing influencer programs that drive measurable business results
• Exceptional leadership, team-building, and client-facing communication skills
• Ability to thrive in a fast-paced, creatively driven environment
• Mastery of influencer negotiations, SAG-AFTRA, FTC rules and regulations, and best industry practices

Nice to have

• Deep expertise in the influencer ecosystem
• Proven experience building large-scale creator programs for brands
• Strong relationships across platforms and talent networks

Benefits

• Relocation assistance is offered if applicable

About the company

BarkleyOKRP is a B Corp committed to progress over performative intent. The agency builds belonging as a business strategy and powers inclusive creativity.