Cascade Maverik: Creative Lead, Content & Copy

The role

The Creative Lead, Content & Copy will craft an elevated brand story for Cascade/Maverik Lacrosse through creative materials. This role leads copy development, conceptual development, internal pitching, storytelling, and execution.

What you will do

• Build and maintain a cohesive brand story.
• Craft and evolve brand voice for consistency across all channels.
• Lead creative and conceptual ideation for brand content, product launches, events, and evergreen needs.
• Cross-collaborate with marketing team to understand business objectives.
• Pitch ideas to marketing team and leadership.
• Influence creative team to work toward common goals.
• Ensure creative assets are optimized for social, digital, ecomm, and retail channels.
• Assist production team with planning, organizing and executing content productions.
• Assist with freelance support if/when needed.
• Attend productions and content shoots as needed.

Required qualifications

• 5-7 years of copywriting experience working in-house, agency-side or through other creative environments.
• Strong portfolio demonstrating a mix of scalable creative campaigns and content executions.
• Experience managing and/or collaborating with a nimble creative team.
• Proficient in the Microsoft Suite specifically Word and PowerPoint.
• Familiarity on Adobe Suite (InDesign, Illustrator, Photoshop) and other creative tools.
• Proven ability to work within specifications of brand style-guide.
• Self-motivated problem-solver capable of managing multiple projects under tight deadlines.
• Team player with collaborative skills.
• Comfortable presenting to a group/audience with excellent listening and communication skills.
• Willingness to travel as needed.

Nice to have

• Passion for men’s and women’s lacrosse (plus a general understanding of sports)

Benefits

• Eligible to participate in the Company’s annual incentive plan.
• 401(k) plan with employer match
• paid parental leave
• employee discount program on apparel and gear
• casual & hybrid work environment

Before you apply

• We use AI-assisted tools during parts of our recruitment process.

About the company

Cascade Maverik is committed to developing innovative lacrosse equipment. Their purpose is to enrich life experiences through sports.