Bauer: Content Creator, Social

The role

This person will develop and produce platform-native social media content to strengthen the Bauer brand. They will capture and edit photo and video content in a studio, at athlete shoots, and at industry events.

What you will do

• Develop creative concepts and produce engaging social video content across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Capture and edit photo and video content in Bauer’s content studio, at athlete shoots and industry events.
• Create platform-native content that aligns with Bauer's brand.
• Adapt and version content across platforms to the right aspect ratios, audience, regions, and campaign objectives.
• Collaborate with athletes and creators to bring compelling stories to life.
• Write hooks, captions, scripts, interview questions, and titles.
• Support the planning and execution of campaigns, product launches, and always-on content initiatives.
• Monitor social media trends, audience behavior, and platform updates.
• Optimize creative based on performance data, audience insights, and platform best practices.
• Support real-time content capture and publishing during live events.

Required qualifications

• BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
• 3+ years related industry experience of hands-on creation of digital content for social media and other platforms.
• Portfolio or reel demonstrating platform-native social content, including short-form vertical video, storytelling, editing, and work created for brands, athletes, creators, or sports properties.
• Experience shooting video content, editing long- and short-form content, editing, and post-production (editing, coloring, audio engineering, titles, graphics, etc.)
• Proven video experience for social media and digital platforms, including Instagram, TikTok, YouTube, and websites with a focus on mobile-first.
• Fluent in social media strategy, trends & intricacies of platforms and the algorithms that drive them.
• High degree of proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects)
• Excellent interpersonal skills.
• Flexible and adaptable attitude.
• Ability to effectively communicate at all levels of organization.
• Ability to work in a fast-paced, dynamic, deadline-oriented environment.
• Adjusts quickly to changing priorities and business needs.

Nice to have

• Passion for hockey with an overall understanding of sports

Benefits

• Incentive plan
• 401(k) plan with employer match
• paid parental leave
• employee discount program on apparel and gear
• casual & hybrid work environment

About the company

Founded in 1927, Bauer Hockey developed the first skate. They are a brand in hockey that aims to enrich life experiences through sports.