VP, Brand Strategy

The role

The VP, Brand Strategy will act as a strategic partner to clients to solve business problems and uncover insights. This person will shape brand positioning, write creative briefs, and collaborate with creative, account, medical, and social media teams.

What you will do

• Be a trusted strategic partner to clients
• Facilitate workshops and conversations to align teams
• Dive into clinical data, market dynamics, and human behavior to uncover insights
• Turn complexity into clear, compelling strategic narratives
• Write smart, engaging creative briefs
• Shape brand positioning, messaging, and communications
• Work with Creative, Account, Medical Strategy, Social Media, and Omnichannel Engagement teams
• Contribute to new business
• Mentor and inspire strategists

Required qualifications

• ~8 years in brand strategy or planning in an agency environment
• Experience in pharma, biotech, or healthcare marketing
• Track record of delivering insight-driven, creatively inspiring, and strategically sound work
• Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
• Experience collaborating with medical, social, and CX or engagement strategy teams
• Excellent storytelling and communication skills across briefs, decks, and presentations

Benefits

• Health care insurance
• Retirement plans
• Generous paid time off and holidays
• Wellness benefits
• Life insurance
• Learning and development opportunities

About the company

BGBx is an independent commercial solutions partner to pharmaceutical and life science companies. They bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle healthcare challenges.