VP, Engagement Strategy

The role

The VP, Engagement Strategy turns brand strategy into connected omnichannel engagement. This leader defines how audience insight, behavioral science, content, media, CRM, field engagement, technology, and measurement work together across the customer journey.

What you will do

• Lead audience-centered, behaviorally informed omnichannel strategies across various stakeholder audiences
• Translate brand and business strategy into connected journeys and activation roadmaps
• Define how content, media, CRM, field, social, experiential, and digital interactions work together
• Turn research, segmentation, behavioral data, and market dynamics into actionable audience understanding
• Shape content and experience strategy for clear purpose and connection
• Define engagement objectives, KPI frameworks, signal plans, and learning agendas
• Design closed-loop approaches using performance data to improve engagement
• Serve as a trusted strategic partner to senior clients and lead executive presentations
• Lead engagement and omnichannel strategy for pitches and organic growth
• Manage, mentor, and develop strategists

Required qualifications

• 10+ years of relevant experience across engagement strategy, omnichannel strategy, experience planning, digital strategy, CRM strategy, integrated strategy, or related disciplines
• Significant pharmaceutical, healthcare, or life sciences experience
• Proven ability to lead complex engagement strategy from insight through activation, measurement, and optimization
• Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology
• Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement
• Strong client leadership, facilitation, executive communication, and strategic storytelling skills
• Experience leading pitches, growing client relationships, and managing or developing strategists
• Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations

Nice to have

• Experience in an agency, communications, or consulting environment
• Experience across both HCP and patient engagement and across launch, growth, or mature brand challenges
• Experience translating global strategy into locally relevant engagement approaches
• Practical experience with advanced segmentation, dynamic personalization, closed-loop marketing, or AI-enabled planning and optimization
• Experience building or evolving an engagement, omnichannel, digital, or experience strategy capability

Benefits

• Health care insurance
• Retirement plans
• Generous paid time off and holidays
• Wellness benefits
• Life insurance
• Learning and development opportunities

Before you apply

• Candidates will be invited to discuss two anonymized examples of work they personally led

About the company

BGBx is an independent commercial solutions partner to pharmaceutical and life science companies. They bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle healthcare challenges.