Associate Director, Marketing Promotions

The role

This person will lead the development, approval, and execution of promotional materials for the risto-cel gene therapy asset. They will manage digital marketing tactics and support brand strategy for HCP and Patient Marketing.

What you will do

• Lead development of promotional materials from concept through MLR review and production.
• Drive rollout of approved promotional tactics to sales teams.
• Ensure promotional materials translate brand strategy into field tools.
• Lead execution of digital marketing tactics including email, web, and virtual engagement tools.
• Manage media agencies to optimize channel mix and measure performance.
• Ensure digital tactics align with brand strategy and compliance.
• Establish, integrate and track KPIs, performance metrics, and ROI.
• Monitor product performance and propose promotional adjustments.

Required qualifications

• BS in relevant field
• 10+ years of experience
• 7+ years of experience in biotech or pharmaceutical marketing
• Demonstrated experience leading promotional material development and MLR review
• Strong experience managing external agencies (creative, digital, production)
• Experience executing digital and multichannel marketing tactics in a regulated environment
• Ability to work effectively in a highly cross-functional organization
• Strong communication and interpersonal skills
• Highly organized, detail-oriented, and able to manage multiple priorities
• Strong analytical skills

Nice to have

• advanced degree
• experience in rare disease or cell and gene therapies
• Product launch experience

About the company

Beam Therapeutics is a biotechnology company committed to establishing the leading, fully integrated platform for precision genetic medicines. The company uses base editing technology to advance a diversified portfolio of base editing programs.