Senior Manager, Social and Creator Marketing

The role

You will lead organic brand and distribution strategy across social, creators, partnerships, and emerging channels. You will build an audience-first distribution model and manage a growing team to drive brand relevance and attention.

What you will do

• Own BetterHelp's organic brand and distribution strategy
• Build an audience-first distribution model
• Turn brand strategy into channel strategy
• Develop organic amplification strategy for major brand moments
• Lead owned social strategy across Instagram, TikTok, YouTube, and LinkedIn
• Lead creator and influencer strategy
• Build relationships with creators, cultural voices, and communities
• Identify new and emerging distribution opportunities
• Develop strategy for long-form and search-driven brand content
• Create an international organic distribution strategy

Required qualifications

• Experienced brand marketer
• Content distribution strategist

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program including free therapy and employee wellness
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Hardware or software to make you happy and productive
• An awesome community of co-workers

About the company

BetterHelp is the world's largest online therapy service, founded in 2013 to make mental health care accessible. It is part of the Teladoc Health family.