International SEO/AEO Manager

The role

You will own organic growth strategy across priority international markets. You will develop AEO strategy and manage multilingual SEO/AEO content production using AI-assisted workflows.

What you will do

• Own international organic growth strategy across all priority markets
• Develop and execute AEO strategy
• Monitor and analyze brand and content appearance across AI-powered search surfaces
• Own the operational model for multilingual SEO/AEO content production
• Develop and manage AI-assisted, human-reviewed content workflows
• Drive technical SEO strategy with an international lens
• Consult on site structure decisions for international expansion
• Build and manage a content refresh program
• Partner with content creators and translators
• Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth

Required qualifications

• 5+ years of SEO experience
• At least 2 years focused on international/multilingual SEO
• Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
• Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows
• Proven track record of driving organic growth in non-English markets
• Deep technical SEO fluency
• Experience managing editorial or content teams
• Familiarity with content strategy and governance in regulated industries
• Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker

Nice to have

• Experience building AI content workflows with human-in-the-loop review at scale
• Familiarity with how LLMs are trained and how that influences content discoverability and citation
• Background in CMS internationalization (hreflang, locale routing, translation management systems)
• Understanding of E-E-A-T in regulated verticals
• Fluency in one or more of our active languages (Spanish, French, Dutch, German)

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Any piece of hardware or software that will make you happy and productive

About the company

BetterHelp is the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Founded in 2013, it aims to remove traditional barriers to therapy and make mental health care accessible to everyone.