Manager, B2B Marketing

The role

This individual contributor will support demand generation efforts for the 401(k) sales organization. You will plan, execute, and optimize integrated programs including nurture, lifecycle marketing, partnerships, paid media, and ABM.

What you will do

• Plan, launch, and optimize integrated demand generation campaigns
• Manage paid media performance, agency relationships, and budget pacing
• Own audience targeting, segmentation, and nurture strategy
• Own lifecycle marketing and nurture flows
• Drive partner co-marketing programs with referral partners and platforms
• Partner with RevOps on lead routing, scoring workflows, and marketing automation
• Drive optimizations across lead, MQL, and pipeline metrics
• Collaborate with business development, sales, creative, product, PR, and compliance
• Maintain social proof program and creating case studies

Required qualifications

• 4+ years of B2B marketing experience with a focus on demand generation and pipeline building
• Experience planning, executing, and optimizing paid media and digital advertising campaigns
• Experience driving partner or co-marketing programs
• Experience designing and running lifecycle and nurture programs
• Strong experience with marketing automation and CRM tools
• Strong project management and prioritization skills
• Experience working with agencies and vendors
• Strong written and verbal communication skills
• Experience with budget planning and performance reporting

Nice to have

• ABM experience, including target account strategy and account-level reporting
• HubSpot and Salesforce experience
• Background in 401(k), fintech, or other regulated industries

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short- and long-term disability
• Infertility support and WPATH-aligned transgender health benefits
• Employee Assistance Program (EAP)
• Transit benefits and FSA and HSA options
• Equity for all employees, including new hire and refresher grants
• Flexible paid time off
• Paid parental leave
• Fully paid four-week sabbatical in your sixth year
• Company-paid professional coaching
• Day-one 401(k) match plus matching on qualified student loan payments

Before you apply

• Interview process includes 3-4 sets of meetings
• May include a case study exercise or technical assessments

About the company

Betterment is a technology-driven financial services company offering investing, savings, and retirement solutions. They are headquartered in NYC.