Senior Product Manager, Marketing Enablement

The role

You will own the product roadmap for the Marketing Enablement squad. This includes managing the promotions and offers framework, customer messaging, marketing analytics, and the public website platform.

What you will do

• Own the product roadmap across promotions, messaging, analytics, and the public website.
• Partner with Marketing to translate campaigns into reusable product capabilities.
• Design mechanics for new offer types including eligibility, enrollment, and redemption.
• Expand customer messaging capabilities including in-app cards and segmentation.
• Improve end-to-end marketing measurement and optimization.
• Build internal tooling for marketers to manage content and offers.
• Guide the technical evolution of the public website and content management stack.
• Lead cross-functional delivery with Engineering, Design, Analytics, and Marketing.
• Define and track success metrics for campaign velocity and conversion.

Required qualifications

• Product management experience in fintech, consumer technology, or a domain where marketing, growth, and platform work intersect.
• Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products.
• Track record of building self-serve tooling and shared capabilities for partner teams.
• Strong analytical and data-informed decision-making skills.
• Proven success serving internal customers such as Marketing.
• Technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs.
• Excellent written and verbal communication and storytelling skills.
• Strong sense of ownership and a track record of driving work forward in ambiguous environments.

Nice to have

• Hands-on familiarity with customer engagement platforms, event instrumentation, and web content management systems

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short- and long-term disability
• Infertility support and WPATH-aligned transgender health benefits
• Employee Assistance Program (EAP)
• Transit benefits and FSA and HSA options
• Equity for all employees, including new hire and refresher grants
• Flexible paid time off
• Paid parental leave
• Fully paid four-week sabbatical in your sixth year
• Company-paid professional coaching for all employees
• Day-one 401(k) match plus matching on qualified student loan payments

Before you apply

• Interview process includes 3-4 sets of meetings with colleagues.
• May be asked to complete a case study exercise or technical assessments.
• Unable to offer individual feedback during the interview process.

About the company

Betterment is a technology-driven financial services company offering investing, savings, and retirement solutions. They are headquartered in NYC.