B2C Acquisition Marketing Manager

The role

You will own and optimize a portfolio of paid acquisition channels including SEM, affiliate, programmatic, and mobile app. You will manage keyword strategy, partner negotiations, and app store optimization to drive funded accounts.

What you will do

• Own and optimize a portfolio of paid acquisition channels
• Plan, execute, and optimize SEM campaigns
• Nurture the affiliate program by sourcing and onboarding new partners
• Manage programmatic and display buys
• Build on ASO strategy across the App Store and Google Play
• Manage and scale paid app campaigns
• Explore new partners and opportunities across all paid marketing channels
• Assist in crafting creative briefings and marketing positioning
• Work with internal cross-functional partners on creative and compliance
• Track spending and recommend budget shifts

Required qualifications

• 6+ years experience in paid media for a data driven, high-growth brand
• Hands-on ownership of multiple paid acquisition channels
• SEM experience, including campaign strategy, keyword management, and performance optimization
• Mobile app marketing experience, including hands-on ASO
• Experience with paid app-install campaigns such as Apple Search Ads
• Track record of optimizing toward bottom-funnel business outcomes
• Previously led seven figure paid media budgets
• Experience developing, negotiating and executing paid media buys
• Collaborative team player
• Keen business sense
• Demonstrated self-starter

Nice to have

• Fintech and Direct-To-Consumer category experience
• Affiliate and partnership marketing experience
• Programmatic and display buying experience
• Paid social experience (Meta, TikTok, Reddit, or similar)
• Familiarity with mobile measurement and attribution (MMPs such as AppsFlyer)
• Experience marketing in a regulated environment and partnering closely with compliance teams

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short- and long-term disability
• Infertility support
• WPATH-aligned transgender health benefits
• Employee Assistance Program (EAP)
• Transit benefits
• FSA and HSA options
• Equity for all employees, including new hire and refresher grants
• Flexible paid time off
• Paid parental leave
• Fully paid four-week sabbatical in your sixth year

Before you apply

• The interview process may include a case study exercise or technical assessments

About the company

Betterment is a technology-driven financial services company offering investing, savings, and retirement solutions. They are headquartered in NYC.