Director, Brand Design

The role

You will act as the primary design voice and arbiter of the brand design system. You will lead concepting and art direction for major initiatives and manage a small team of designers.

What you will do

• Act as the arbiter of the brand design system and standards
• Review and shape creative briefs
• Hold the overall craft bar across advertising, web, motion, and collateral
• Lead concepting and art direction on key initiatives
• Manage and develop a team of senior designers
• Build and pitch proposals for new design initiatives
• Work with marketing and sales stakeholders on assignments
• Create a team culture for creative risk taking
• Represent team work and point of view to senior leadership
• Participate in hiring and portfolio reviews

Required qualifications

• 10+ years of brand/design experience
• Experience leading or managing designers
• Strong, well-defined point of view on brand design systems
• Experience evolving an identity system over time
• Ability to translate business strategy and growth goals into creative work
• Experience managing and developing designers at varying levels of seniority
• Track record of partnering cross-functionally with copy, marketing, operations, and agencies
• Excellent presentation and communication skills
• Portfolio demonstrating range and craft across advertising, web, motion, and sales materials

Nice to have

• Experience working in fintech, wealth management, or another regulated industry

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short- and long-term disability
• Infertility support
• WPATH-aligned transgender health benefits
• Employee Assistance Program (EAP)
• Transit benefits
• FSA and HSA options
• Equity for all employees
• Flexible paid time off
• Paid parental leave
• Fully paid four-week sabbatical in your sixth year

Before you apply

• Interview process includes 3-4 sets of meetings
• May include a case study exercise or technical assessments

About the company

Betterment is a technology-driven financial services company offering investing, savings, and retirement solutions. They are headquartered in NYC.