Data Analyst | Betty CA

The role

This person will own deep-dive analysis of player and commercial behavior. They will work with large event-level data in Redshift to lead advanced analyses and support experimentation.

What you will do

• Own deep-dive analysis of player and commercial behavior
• Form and test hypotheses and turn answers into recommendations
• Work with large event-level data in Redshift
• Lead advanced analyses including cohort analysis, segmentation, LTV and retention modelling, funnel optimization, and effectiveness measurement
• Find opportunities and inefficiencies across player segments, games, providers, payment flows, and channels
• Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns
• Support experimentation and A/B testing
• Build and maintain reporting from tables to dashboards
• Present findings and recommendations to audiences up to C-level

Required qualifications

• 3+ years in data analytics
• Advanced SQL, with Redshift or a comparable cloud data warehouse
• Hands-on Tableau, or a comparable BI tool
• Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels
• Experimentation and statistical reasoning
• Ability to work with messy, incomplete, evolving data
• Clear communication
• Comfortable in a fast-paced environment

Nice to have

• Online casino experience from any part of the business
• Python or R for analysis

Benefits

• Competitive salary
• Performance-based bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator.