CRO Manager | Betty CA

Sofia, Bulgaria. Posted 5 months ago

The role

This individual-contributor role owns the acquisition funnel from visitor landing to first deposit. You will design, spec, and measure experiments across iOS, Android, and Web platforms.

What you will do

Drive registration-start to registration-complete on iOS app, Android app, and Web.
Optimize home and landing pages to increase registration starts.
Reduce friction on the path from registration to first deposit.
Turn funnel data into hypotheses and design A/B and multivariate tests.
Write clear specs for the development team and prioritize tests.
Set success metrics and guardrails for tests.
Maintain clean tracking using GTM and/or Segment.
Analyze data in GA and Tableau.
Present test plans, results, and recommendations to the business.
Align marketing, product, design, and dev behind the roadmap.

Required qualifications

Experience optimizing across both web and native mobile apps (iOS and Android).
6+ years hands-on in CRO or experimentation.
Strong experiment design including A/B and multivariate testing, sample sizing, and guardrail metrics.
Hands-on analytics with GA and Tableau.
Ability to use GTM and/or Segment for event tracking.
Ability to design experiments and specify them for engineers.
Grasp of user behavior, UX, and the psychology of decision-making.
Strong communication and ability to influence cross-functional teams.

Nice to have

Familiarity with KYC or identity-verification friction
Online gaming, fintech, or e-commerce experience
SQL
Familiarity with AGCO / Ontario iGaming rules

Benefits

Competitive salary
Performance-based bonus
Career and skills development opportunities
Fun and collaborative team environment
New modern office space

About the company

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator.